Kim Caicedo

Art direction & Design

About Kim

UDEMY

Brand strategy, design & implementation, to ensure consistency across all communication channels.

The
market
line branding

Brand identity for the Market Line, a Sprawling hub for prepared plates & grocery goods celebrating the Lower East Side.

DEloitte

Shaped the brand strategy & design process and managed execution to maintain a unified and consistent presence across touchpoints.

Facebook
Meta

Code of conduct design.

Capital
One

“Banking for good” campaign across various media channels.

Federated
hermes

Logo, brand system, and guidelines design. Art direction and implementation.

hAC branding

Rebranding Hillsborough Arts Council.

Makarter
& english

Design Direction & Brand implementation. Kim is responsible for developing brand strategies, implementing brand guidelines, and ensuring consistency across all communication channels.

Anual reports

I design annual reports for big companies. Here are a few samples of that work.

Presentations,
Pitches,
Lookbooks,

My pitch decks have won clients 5M+. This is a collection of some of that work.

Coming soon

Davis Polk

Manhattan West

Door Dash

Clients

In lieu of logos, here’s a snapshot of my desktop featuring both past and current projects I’ve worked on.

I simplify through design